Hello,

Two days in and three stories are live on Urdu Moral Stories. Two in Urdu: a new sabaq amoz kahani about a boy in an old Lahore neighbourhood who wants a kite, and a longer set on sachai, mehrbani and sabr. One in English, a ranked guide to 25 English novels.

Now the interesting part. You already rank second in Pakistan for "story in urdu funny" and third for "funny stories in urdu", around 1,300 searches a month each. What ranks is a tag page, which is just a list of links. If a bare tag page is already on page one, a real article on that topic should take the top spot, and we have one queued for 17 September.

There is a bigger number behind it. Your keyword research came back with "novels in urdu" at 33,100 searches a month. "English novels" came back at 3,600. The Urdu side of your audience is roughly nine times the size of the English side, and almost nobody is publishing Urdu moral stories at one a day. That is a gap you could simply take.

So one question: do you want me to weight the plan towards Urdu? You asked for both at setup and both is fine, I would just rather ask than assume. Tomorrow's article is novels in Urdu as a reading hub, which goes straight at that 33,100.

Also coming: short stories under five minutes, kahaniyan by genre, and dadi ammi ki purani lok kahaniyan.

Is the content hitting the mark for your readers? If the tone is not right, tell me and I will change it.

Best,
Christian